Methods and systems for signal construction for distribution and monetization by signal sellers

    公开(公告)号:US10275785B2

    公开(公告)日:2019-04-30

    申请号:US14214232

    申请日:2014-03-14

    Inventor: Thomas Noyes

    Abstract: Methods and systems for generating signals or indicators from distributed data sources controlled by a multiplicity of owners are also provided. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. The value of the signal cannot be determined separately from one or more buyers and their objectives. Sellers of signals determine if it wants to share information based upon buyer, price, and other rules.

    Method and systems for distributed signals for use with advertising

    公开(公告)号:US20180040009A1

    公开(公告)日:2018-02-08

    申请号:US15788956

    申请日:2017-10-20

    Inventor: Thomas Noyes

    Abstract: Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.

    Methods and systems for a virtual marketplace or exchange for distributed signals
    4.
    发明申请
    Methods and systems for a virtual marketplace or exchange for distributed signals 审中-公开
    用于虚拟市场的方法和系统或用于分布式信号的交换

    公开(公告)号:US20140278776A1

    公开(公告)日:2014-09-18

    申请号:US14214223

    申请日:2014-03-14

    Abstract: Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources that are controlled by a multiplicity of signal sellers or signal owners. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they wants share signals based upon buyer, price, and other rules, including limitations on signal use. Signal buyers determine signal value based upon their objectives.

    Abstract translation: 用于提供自动化虚拟化信号市场或交换来自分散数据源的信号的方法和系统,其由多个信号卖方或信号所有者控制。 信号是从数据源派生并被抽象以保护底层数据的数据指标。 在虚拟市场中销售数据的每个实体首先将数据转换成表示数据的“信号”或指示符,而不会公开或提供数据。 信号卖家根据买方,价格和其他规则来确定他们是否希望分享信号,包括对信号使用的限制。 信号买家根据其目标确定信号值。

    Method and systems for distributed signals for use with advertising

    公开(公告)号:US20220180382A1

    公开(公告)日:2022-06-09

    申请号:US17571054

    申请日:2022-01-07

    Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

    Method and systems for distributed signals for use with advertising

    公开(公告)号:US11222346B2

    公开(公告)日:2022-01-11

    申请号:US15821014

    申请日:2017-11-22

    Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized object identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

    Method and systems for distributed signals for use with advertising

    公开(公告)号:US10769646B2

    公开(公告)日:2020-09-08

    申请号:US15788956

    申请日:2017-10-20

    Inventor: Thomas Noyes

    Abstract: Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.

    Methods and systems for a virtual marketplace or exchange for distributed signals

    公开(公告)号:US20190114652A1

    公开(公告)日:2019-04-18

    申请号:US16218991

    申请日:2018-12-13

    Abstract: Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources that are controlled by a multiplicity of signal sellers or signal owners. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want to share signals based upon buyer, price, and other rules, including limitations on signal use. Signal buyers determine signal value based upon their objectives.

    Methods and systems for signal construction for distribution and monetization by signal sellers

    公开(公告)号:US20190259042A1

    公开(公告)日:2019-08-22

    申请号:US16396020

    申请日:2019-04-26

    Inventor: Thomas Noyes

    Abstract: Methods and systems for generating signals or indicators from distributed data sources controlled by a multiplicity of owners are also provided. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that constructs and transmits data first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. The value of the signal cannot be determined separately from one or more buyers and their objectives. Sellers of signals control the usage and transmission of the signals based upon buyer, price, and other rules.

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