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    Method and systems for distributed signals for use with advertising
    2.
    发明申请
    Method and systems for distributed signals for use with advertising 有权

    公开(公告)号：US20220180382A1

    公开(公告)日：2022-06-09

    申请号：US17571054

    申请日：2022-01-07

    Applicant: Commerce Signals, Inc. c/o Verisk Analytics, Inc.

    Inventor： Thomas Noyes ,  Rodney C. Cook ,  Neil Bushong

    IPC: G06Q30/02 ,  G06Q40/04 ,  G06Q30/08 ,  G06Q30/06

    Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

    Method and systems for distributed signals for use with advertising
    3.
    发明授权
    Method and systems for distributed signals for use with advertising 有权

    公开(公告)号：US11222346B2

    公开(公告)日：2022-01-11

    申请号：US15821014

    申请日：2017-11-22

    Applicant: Commerce Signals, Inc.

    Inventor： Thomas Noyes ,  Rodney C. Cook ,  Neil Bushong

    IPC: G06Q30/02 ,  G06Q40/04 ,  G06Q30/08 ,  G06Q30/06

    Abstract: Systems and methods are provided for electronic stimulus evaluation through one or more signals. The one or more signals protect underlying raw data relating to behavior, including purchase behavior and location-based behavior. A server platform in network communication with at least one signal buyer computer and at least one signal provider computer facilitates creation of the one or more signals. Anonymized object identifiers are used to identify objects or consumers associated with behavior data and exposure to the electronic stimulus. The server platform provides optimization analytics for the stimulus based on the one or more signals, which include measurement signals, behavior signals, and lift signals.

    Systems and Methods for Identity Management
    7.
    发明申请
    Systems and Methods for Identity Management 审中-公开
    身份管理系统与方法

    公开(公告)号：US20150213465A1

    公开(公告)日：2015-07-30

    申请号：US14677315

    申请日：2015-04-02

    Applicant: COMMERCE SIGNALS, Inc.

    Inventor： Thomas Noyes ,  Rodney C. Cook

    IPC: G06Q30/02 ,  G06F17/30

    CPC classification number: G06Q30/0201 ,  G06F16/254 ,  G06Q30/0202 ,  G06Q30/0206 ,  G06Q30/0244 ,  G06Q30/06 ,  G06Q30/08

    Abstract: Methods and systems for managing signals based upon agreements, parameters, and rules governing signal(s) use, including limitations on signal use. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. The signal owner first converts its own underlying data into a “signal” or indicator that represents the data without disclosing it or providing it.

    Abstract translation: 基于信号使用的协议，参数和规则管理信号的方法和系统，包括对信号使用的限制。 信号是从数据源派生并被抽象以保护底层数据的数据指标。 信号拥有者首先将其自己的底层数据转换为表示数据的“信号”或指示符，而不会公开或提供数据。

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