公开(公告)号：US12081819B2

公开(公告)日：2024-09-03

申请号：US17692533

申请日：2022-03-11

Applicant: Turner Broadcasting System, Inc.

Inventor： José Antonio Carbajal Orozco ,  Wassim Samir Chaar ,  David James Benoit

IPC: H04N21/262 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0273 ,  H04N21/25 ,  H04N21/254 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/81

CPC classification number: H04N21/26208 ,  G06Q30/0251 ,  G06Q30/0273 ,  G06Q30/0276 ,  H04N21/251 ,  H04N21/254 ,  H04N21/25883 ,  H04N21/2668 ,  H04N21/812

Abstract: A television advertising management system that handles a plurality of deals for a plurality of advertiser, determines which of the plurality of deals have a guaranteed audience, and are under delivering, generates a plurality of scenarios that includes a plurality of parameters corresponding to the plurality of deals, searches for a deal that meet a certain criteria based on an index of the one deal that is below a threshold value, partitions a liability inventory reserve into individual deal reserves with a corresponding reserve under delivery units based on the searched one deal and the optimal allocation solution of the reserve under delivery units across the plurality of deals, creates under delivery deal reserves based on the optimal allocation solution and generates a plurality of under delivery orders based on the created under delivery reserves.

公开(公告)号：US10432992B2

公开(公告)日：2019-10-01

申请号：US16026422

申请日：2018-07-03

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit

IPC: H04N21/81 ,  H04N21/234 ,  H04N21/258 ,  H04N21/262 ,  H04N21/845 ,  H04N21/2547

Abstract: An advertisement scheduler receives a commercial break schedule generated from a completed assignment of one or more spots that correspond to the deals comprising advertiser's orders to place the spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The advertisement scheduler may determine representative liability per pending spot for the deals and reshuffle the placement of the spots based on the representative liability of the deals in order to minimize liability associated with the deals. The advertisement scheduler may reshuffle the placement of the spots for maximum delivery of candidate deals, where the reshuffle is based on a forecast of expected viewership associated with the deals, and a pacing computation of cumulative demographics guaranteed at a particular point in time, modify the forecast based on weighting factor, and generate a finalized commercial break schedule based on the reshuffling.

公开(公告)号：US20170124589A1

公开(公告)日：2017-05-04

申请号：US14930559

申请日：2015-11-02

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco

IPC: G06Q30/02

CPC classification number: G06Q30/0254 ,  G06Q30/0273

Abstract: An audience proposal creator determines a target cost per thousand (CPM) baseline and a demographics CPM baseline for a deal offering audience spots, determines deal constraints based on a target CPM reduction goal, a demographics CPM cap, and the established parameters, and generates rates by selling title for each selling title-weeks for a duration of pending deal, and for each network of a plurality of networks based on the constraints. Target and demo audience rating estimates are acquired based on the target and demo applicable to the advertiser for the plurality of networks, and a distribution of the audience spots generated across the plurality of selling title-weeks, and networks based on the target audience rating estimates, a budget for the pending deal, the generated rates, and available inventory per selling title-weeks, and a proposal generated based on the distribution. An audience processor schedules audience spots across one or more networks for selling title-weeks based on the distribution.

公开(公告)号：US11303948B2

公开(公告)日：2022-04-12

申请号：US15091475

申请日：2016-04-05

Applicant: Turner Broadcasting System, Inc.

Inventor： José Antonio Carbajal Orozco ,  Wassim Samir Chaar ,  David James Benoit

IPC: G06Q30/02 ,  H04N21/262 ,  H04N21/254 ,  H04N21/2668 ,  H04N21/258 ,  H04N21/25 ,  H04N21/81

Abstract: A television advertising management system that handles a plurality of deals for a plurality of advertiser, determines which of the plurality of deals have a guaranteed audience, and are under delivering, and allocates reserve under delivery units to each of the plurality of deals that are under delivering to bring each of the plurality of deals that are under delivering to corresponding attainable lower targets while honoring corresponding deal constraints. An under delivery value is maximized such that the attainable lower targets are met, while honoring corresponding deal constraints to provide an allocation solution, and a total penalty from deviations from selling title mix distributions, and weekly distributions is minimized for each of the plurality of deals that are under delivering subject to an additional lower bound on the under delivery value.

公开(公告)号：US10701423B2

公开(公告)日：2020-06-30

申请号：US16026422

申请日：2018-07-03

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit

IPC: H04N21/81 ,  H04N21/234 ,  H04N21/258 ,  H04N21/262 ,  H04N21/845 ,  H04N21/2547

Abstract: An advertisement scheduler receives a commercial break schedule generated from a completed assignment of one or more spots that correspond to the deals comprising advertiser's orders to place the spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The advertisement scheduler may determine representative liability per pending spot for the deals and reshuffle the placement of the spots based on the representative liability of the deals in order to minimize liability associated with the deals. The advertisement scheduler may reshuffle the placement of the spots for maximum delivery of candidate deals, where the reshuffle is based on a forecast of expected viewership associated with the deals, and a pacing computation of cumulative demographics guaranteed at a particular point in time, modify the forecast based on weighting factor, and generate a finalized commercial break schedule based on the reshuffling.

公开(公告)号：US20180357677A1

公开(公告)日：2018-12-13

申请号：US15621147

申请日：2017-06-13

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco ,  Andreea Popescu

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/02 ,  G06Q30/0202 ,  G06Q30/0254

Abstract: A media management system that handles a plurality of deals for a plurality of advertisers and a plurality of promotional campaigns, receives input and/or parameters for each of the plurality of deals that corresponds to an upfront inventory utilization type and commercial operator break (COB) inventory utilization type, of a plurality of inventory utilization types. Reserve inventory units for each of the plurality of promotional campaigns that corresponds to a promotion inventory utilization type of the plurality of inventory utilization types, are determined for a specified upcoming time-frame. Inventory units from a defined amount of inventory units are dynamically allocated among each inventory utilization types of the plurality of inventory utilization types to meet a plurality of defined parameters for the defined amount of inventory units for one or more specified durations until end of the specified upcoming time-frame.

公开(公告)号：US11669871B2

公开(公告)日：2023-06-06

申请号：US17206670

申请日：2021-03-19

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  José Antonio Carbajal Orozco ,  Andreea Popescu ,  Peter Alexander Williams ,  David James Benoit ,  Lawrence Herbert Allen, II

IPC: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242

CPC classification number: G06Q30/0276 ,  G06Q30/0246 ,  G06Q30/0247

Abstract: A cross-platform management system that handles cross-platform management of client requirements receives a request corresponding to a plurality of client-defined requirements to be achieved in a flight. The request for the plurality of client-defined requirements is associated with request parameters. The system generates a proposal plan corresponding to the received request based on adjustment of the one or more request parameters. The proposal plan corresponds to a distribution of target audience across a set of delivery platforms. The system executes the generated proposal plan for a first time period in the flight on one or more delivery platforms. The system re-optimizes the generated proposal plan and controls execution of the generated proposal plan for a second time period in the flight by an in-flight re-distribution of the target audience across one or more delivery platforms of the set of delivery platforms.

公开(公告)号：US20230146836A1

公开(公告)日：2023-05-11

申请号：US18153524

申请日：2023-01-12

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco ,  Andreea Popescu

IPC: G06Q30/0273 ,  G06Q30/0251 ,  G06Q30/0202 ,  G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0254 ,  G06Q30/0202 ,  G06Q30/02

Abstract: A system is provided that determines reserve inventory units required for each promotional campaign. Based on one of input parameters to meet defined parameters for defined amount of inventory units for one or more specified durations until end of a specified upcoming time-frame, inventory units are allocated from defined amount of inventory units among each inventory utilization type. Incremental value of revenue from each inventory utilization type is optimized and ratings for previously allocated inventory units assigned to a promotion inventory utilization type is increased. Previously allocated inventory units are periodically adjusted and re-distributed among each inventory utilization type based on difference in demand value of an estimated inventory units forecasted for upcoming specified duration and actual value of the inventory units for current duration. Based on remaining inventory units and each inventory utilization type, schedule of a channel is communicated to a user device, via a network.

公开(公告)号：US11093968B2

公开(公告)日：2021-08-17

申请号：US14930559

申请日：2015-11-02

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit ,  José Antonio Carbajal Orozco

IPC: G06Q30/02

Abstract: An audience proposal creator determines a target cost per thousand (CPM) baseline and a demographics CPM baseline for a deal offering audience spots, determines deal constraints based on a target CPM reduction goal, a demographics CPM cap, and the established parameters, and generates rates by selling title for each selling title-weeks for a duration of pending deal, and for each network of a plurality of networks based on the constraints. Target and demo audience rating estimates are acquired based on the target and demo applicable to the advertiser for the plurality of networks, and a distribution of the audience spots generated across the plurality of selling title-weeks, and networks based on the target audience rating estimates, a budget for the pending deal, the generated rates, and available inventory per selling title-weeks, and a proposal generated based on the distribution. An audience processor schedules audience spots across one or more networks for selling title-weeks based on the distribution.

公开(公告)号：US10028003B2

公开(公告)日：2018-07-17

申请号：US14842799

申请日：2015-09-01

Applicant: Turner Broadcasting System, Inc.

Inventor： Wassim Samir Chaar ,  David James Benoit

IPC: H04N21/262 ,  H04N21/2547 ,  H04N21/845 ,  H04N21/234 ,  H04N21/258 ,  H04N21/81

Abstract: An advertisement scheduler in the television advertisement scheduling system receives a commercial break schedule generated from a completed assignment of one or more spots that correspond to the deals comprising advertisers orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements. The advertisement scheduler may determine representative liability per pending spot for one or more of the deals, and reshuffle the placement of the one or more spots based on the representative liability of the one or more deals in order to minimize liability associated with the one or more deals. The advertisement scheduler may reshuffle the placement of the one or more spots based on a forecast of expected viewership associated with the one or more deals, and generate a finalized commercial break schedule based on the reshuffling.