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公开(公告)号：US08799943B1
公开(公告)日：2014-08-05
申请号：US13875784
申请日：2013-05-02
Applicant: This Technology, Inc.
Inventor： Jeffrey Sherwin , Bryan David Santangelo
CPC classification number: H04N21/812 , H04N21/23424 , H04N21/845
Abstract: A method and system for manipulating a manifest is disclosed. A server receives a smart appliance a request for a manifest corresponding to a session identifier. The server retrieves from a session server a session manifest based on the session identifier. The server adjusts a session offset based on a difference in a session length represented by the session manifest from a session length represented by a previous session manifest corresponding to the session. When the session manifest comprises an address of an ad break, the server identifies in a cache at least one advertisement to be inserted into the session and replaces at least one address corresponding to at least one segment of the at least one advertisement in the session manifest based on the difference. The server transmits the session manifest to the smart appliance.
Abstract translation: 公开了一种用于操纵清单的方法和系统。 服务器向智能设备接收对应于会话标识符的清单的请求。 服务器根据会话标识符从会话服务器检索会话清单。 服务器根据由会话清单所表示的会话长度的差异，由会话长度由对应于会话的先前会话清单所表示的会话长度来调整会话偏移量。 当会话清单包含广告间隔的地址时，服务器在高速缓存中标识要插入到会话中的至少一个广告，并且替换对应于会话清单中的至少一个广告的至少一个段的至少一个地址 基于差异。 服务器将会话清单发送到智能设备。
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公开(公告)号：US20140331247A1
公开(公告)日：2014-11-06
申请号：US13875368
申请日：2013-05-02
Applicant: THIS TECHNOLOGY, INC.
Inventor： John Raymond Mick, JR. , Jeffrey Sherwin , Bryan David Santangelo
IPC: H04N21/442
CPC classification number: H04N21/44204 , H04N21/2542 , H04N21/25883 , H04N21/25891 , H04N21/812
Abstract: A method and system for reporting a percentage of an advertisement played by a smart appliance is disclosed. The server receives data from a smart appliance. The server detects a marker in the data corresponding to a segment of an advertisement of a session played by the smart appliance. The server maps the marker to a percentage played of the advertisement in the session by the smart appliance. The server reports the percentage played of the advertisement in the session by the smart appliance to at least one tracking element.
Abstract translation: 公开了一种用于报告由智能设备播放的广告的百分比的方法和系统。 服务器从智能设备接收数据。 服务器检测对应于由智能设备播放的会话的广告段的数据中的标记。 服务器将标记映射到智能设备在会话中播放的广告百分比。 服务器将智能设备的会话中广告的百分比报告给至少一个跟踪元素。
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公开(公告)号：US09277253B2
公开(公告)日：2016-03-01
申请号：US14478031
申请日：2014-09-05
Applicant: This Technology, Inc.
Inventor： John Raymond Mick, Jr. , Jeffrey Sherwin , Bryan David Santangelo
IPC: H04N7/10 , H04N21/235 , H04N21/81 , H04N21/2343 , H04N21/84 , H04N21/845 , H04N21/234
CPC classification number: H04N21/2407 , H04N21/23424 , H04N21/2343 , H04N21/235 , H04N21/2353 , H04N21/44204 , H04N21/812 , H04N21/8352 , H04N21/84 , H04N21/8455 , H04N21/8456
Abstract: A server receives metadata associated with an advertisement in a transport signal stream from an encoder, the metadata identifying a specified frame of the transport signal stream corresponding to a point in time of the advertisement. The server instructs an encoder, by a server, to insert a marker into the specified frame of the transport signal stream, the marker identifying the point in time of the advertisement. The server receives data from a smart appliance. The server detects the marker in the data. The server identifies the marker as the specified frame of the transport signal stream played by the smart appliance. The server maps the marker to the identified point in time of the advertisement.
Abstract translation: 服务器接收来自编码器的传输信号流中与广告相关联的元数据，该元数据标识与广告的时间点对应的传输信号流的指定帧。 服务器指示编码器将标记插入到传输信号流的指定帧中，该标记标识广告的时间点。 服务器从智能设备接收数据。 服务器检测数据中的标记。 服务器将标记识别为由智能设备播放的传输信号流的指定帧。 服务器将标记映射到广告的识别时间点。
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公开(公告)号：US20130276026A1
公开(公告)日：2013-10-17
申请号：US13787072
申请日：2013-03-06
Applicant: THIS TECHNOLOGY, INC.
Inventor： Jeffrey Sherwin , Nickolas James Heudecker , John Raymond Mick, Jr.
IPC: H04N21/435
CPC classification number: H04N21/252 , G06Q30/0251 , G06Q30/0269 , H04N21/2547 , H04N21/25883 , H04N21/25891 , H04N21/2668 , H04N21/435 , H04N21/812
Abstract: A server receives a source signal stream comprising metadata and an advertisement space. The server extracts from the metadata a channel identifier, a private client identifier, and personal identifiable information about an intended audience of interest to advertisers. The server identifies at least one anonymous statistic of a national market and a placement opportunity including an owner of the advertisement space, the at least one anonymous statistic of a national market based in part on the channel identifier and the personal identifiable information. The server purges the personal identifiable information about the intended audience when the owner of the advertisement space is identified as a national network. The server targets an advertisement decision to the intended audience based on the at least one anonymous statistic of a national market.
Abstract translation: 服务器接收包括元数据和广告空间的源信号流。 服务器从元数据中提取频道标识符，私人客户端标识符和关于广告商感兴趣的目标受众的个人可识别信息。 服务器部分地基于信道标识符和个人可识别信息来识别至少一个国家市场的匿名统计和包括广告空间的所有者，国家市场的至少一个匿名统计的放置机会。 当广告空间的所有者被识别为国家网络时，服务器清除关于目标受众的个人识别信息。 服务器根据国家市场的至少一个匿名统计数据，向目标受众指定广告决策。
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公开(公告)号：US20140380357A1
公开(公告)日：2014-12-25
申请号：US14478031
申请日：2014-09-05
Applicant: This Technology, Inc.
Inventor： John Raymond Mick, JR. , Jeffrey Sherwin , Bryan David Santangelo
IPC: H04N21/235 , H04N21/81 , H04N21/234
CPC classification number: H04N21/2407 , H04N21/23424 , H04N21/2343 , H04N21/235 , H04N21/2353 , H04N21/44204 , H04N21/812 , H04N21/8352 , H04N21/84 , H04N21/8455 , H04N21/8456
Abstract: A server receives metadata associated with an advertisement in a transport signal stream from an encoder, the metadata identifying a specified frame of the transport signal stream corresponding to a point in time of the advertisement. The server instructs an encoder, by a server, to insert a marker into the specified frame of the transport signal stream, the marker identifying the point in time of the advertisement. The server receives data from a smart appliance. The server detects the marker in the data. The server identifies the marker as the specified frame of the transport signal stream played by the smart appliance. The server maps the marker to the identified point in time of the advertisement.
Abstract translation: 服务器接收来自编码器的传输信号流中与广告相关联的元数据，该元数据标识与广告的时间点对应的传输信号流的指定帧。 服务器指示编码器将标记插入到传输信号流的指定帧中，该标记标识广告的时间点。 服务器从智能设备接收数据。 服务器检测数据中的标记。 服务器将标记识别为由智能设备播放的传输信号流的指定帧。 服务器将标记映射到广告的识别时间点。
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Patent Agency Ranking
公开(公告)号：US08775258B1
公开(公告)日：2014-07-08
申请号：US13875576
申请日：2013-05-02
Applicant: This Technology, Inc.
Inventor： John Raymond Mick, Jr. , Jeffrey Sherwin
CPC classification number: H04N21/2225 , H04N21/23424 , H04N21/237 , H04N21/6125
Abstract: A method and system for verifying inventory splits is disclosed. A server retrieves from a memory a first inventory policy provided by a first content provider. The server retrieves from the memory a second inventory policy provided by the second content provider. The server verifies that the first inventory policy and the second inventory policy are in agreement for at least one stipulation pertaining to a percentage of compensation to the first content provider for inventory owned by the first content provider and played by the second content provider. The server transmits the first inventory policy to a placement opportunity information service (POIS) communicatively connected to the second content provider. The server transmits the second inventory policy to a placement opportunity information service (POIS) communicatively connected to the first content provider.
Abstract translation: 公开了一种用于验证库存分割的方法和系统。 服务器从存储器检索由第一内容提供商提供的第一库存策略。 服务器从存储器检索由第二内容提供商提供的第二库存策略。 所述服务器验证所述第一库存策略和所述第二库存策略是否符合关于所述第一内容提供商拥有并由所述第二内容提供商播放的所述第一内容提供商对所述广告资源的百分比的补偿的至少一个规定。 服务器将第一库存策略发送到通信地连接到第二内容提供商的布局机会信息服务（POIS）。 服务器将第二库存策略发送到通信地连接到第一内容提供商的布局机会信息服务（POIS）。
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7.发明授权公开(公告)号：US08667531B2
公开(公告)日：2014-03-04
申请号：US13786993
申请日：2013-03-06
Applicant: This Technology, Inc.
Inventor： Jeffrey Sherwin , John Raymond Mick, Jr.
IPC: H04N7/10
CPC classification number: H04N21/812 , H04N7/025 , H04N21/23424 , H04N21/2355
Abstract: A server receives a source signal stream having a channel identifier and an indication that an advertisement placement opportunity is located in the signal stream a time period prior to an advertisement signal point. The server transmits the channel identifier to a session manager. The server receives from the session manager a list of sessions corresponding to a number of recipients currently viewing a channel corresponding to the channel identifier. The server transmits to an ad decision service an ad call for each session in the list. The server receives from the ad decision service a plurality of advertisements targeted to the list. The server stores the plurality of advertisements in at least one cache prior to expiration of the time period, where the advertisement signal point is detected by the programmed computer.
Abstract translation: 服务器在广告信号点之前的时间段接收具有信道标识符的源信号流和广告放置机会位于信号流中的指示。 服务器将通道标识符发送到会话管理器。 服务器从会话管理器接收与当前正在观看对应于信道标识符的信道的多个接收者对应的会话列表。 服务器向广告决策服务器发送列表中每个会话的广告呼叫。 服务器从广告决策服务器接收针对列表的多个广告。 所述服务器在所述时间段期满之前将所述多个广告存储在至少一个高速缓存中，其中所述广告信号点被所述编程的计算机检测到。
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公开(公告)号：US08863164B1
公开(公告)日：2014-10-14
申请号：US13875368
申请日：2013-05-02
Applicant: This Technology, Inc.
Inventor： John Raymond Mick, Jr. , Jeffrey Sherwin , Bryan David Santangelo
CPC classification number: H04N21/44204 , H04N21/2542 , H04N21/25883 , H04N21/25891 , H04N21/812
Abstract: A method and system for reporting a percentage of an advertisement played by a smart appliance is disclosed. The server receives data from a smart appliance. The server detects a marker in the data corresponding to a segment of an advertisement of a session played by the smart appliance. The server maps the marker to a percentage played of the advertisement in the session by the smart appliance. The server reports the percentage played of the advertisement in the session by the smart appliance to at least one tracking element.
Abstract translation: 公开了一种用于报告由智能设备播放的广告的百分比的方法和系统。 服务器从智能设备接收数据。 服务器检测对应于由智能设备播放的会话的广告段的数据中的标记。 服务器将标记映射到智能设备在会话中播放的广告百分比。 服务器将智能设备的会话中广告的百分比报告给至少一个跟踪元素。
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公开(公告)号：US08856825B1
公开(公告)日：2014-10-07
申请号：US13875364
申请日：2013-05-02
Applicant: This Technology, Inc.
Inventor： John Raymond Mick, Jr. , Jeffrey Sherwin , Bryan David Santangelo
CPC classification number: H04N21/2407 , H04N21/23424 , H04N21/2343 , H04N21/235 , H04N21/2353 , H04N21/44204 , H04N21/812 , H04N21/8352 , H04N21/84 , H04N21/8455 , H04N21/8456
Abstract: A method and system for reporting a percentage of an advertisement playable by a smart appliance is disclosed. A server receives metadata associated with an advertisement in a transport signal stream from an encoder. The server determines a length of the advertisement and a frame rate of the transport signal stream based on the received metadata. The server divides the advertisement into at least one segment based on the length and the frame rate. The server instructs the encoder to insert at least one marker into at least one frame of the advertisement corresponding to the at least one segment of the transport signal stream to create at least one marked segment.
Abstract translation: 公开了一种用于报告由智能家电可播放的广告的百分比的方法和系统。 服务器在来自编码器的传输信号流中接收与广告相关联的元数据。 服务器基于接收的元数据来确定广告的长度和传输信号流的帧速率。 服务器根据长度和帧速率将广告分成至少一个片段。 服务器指示编码器将至少一个标记插入与传输信号流的至少一个段对应的广告的至少一个帧中，以创建至少一个标记的段。
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公开(公告)号：US08776113B2
公开(公告)日：2014-07-08
申请号：US13787072
申请日：2013-03-06
Applicant: This Technology, Inc.
Inventor： Jeffrey Sherwin , Nickolas James Heudecker , John Raymond Mick, Jr.
IPC: H04N7/10 , H04N7/025 , H04N21/435 , H04N21/2668 , H04N21/258 , H04N21/81 , G06Q30/02 , H04N21/2547
CPC classification number: H04N21/252 , G06Q30/0251 , G06Q30/0269 , H04N21/2547 , H04N21/25883 , H04N21/25891 , H04N21/2668 , H04N21/435 , H04N21/812
Abstract: A server receives a source signal stream comprising metadata and an advertisement space. The server extracts from the metadata a channel identifier, a private client identifier, and personal identifiable information about an intended audience of interest to advertisers. The server identifies at least one anonymous statistic of a national market and a placement opportunity including an owner of the advertisement space, the at least one anonymous statistic of a national market based in part on the channel identifier and the personal identifiable information. The server purges the personal identifiable information about the intended audience when the owner of the advertisement space is identified as a national network. The server targets an advertisement decision to the intended audience based on the at least one anonymous statistic of a national market.
Abstract translation: 服务器接收包括元数据和广告空间的源信号流。 服务器从元数据中提取频道标识符，私人客户端标识符和关于广告商感兴趣的目标受众的个人可识别信息。 服务器部分地基于信道标识符和个人可识别信息来识别至少一个国家市场的匿名统计和包括广告空间的所有者，国家市场的至少一个匿名统计的放置机会。 当广告空间的所有者被识别为国家网络时，服务器清除关于目标受众的个人识别信息。 服务器根据国家市场的至少一个匿名统计数据，向目标受众指定广告决策。
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