Universal visitor identification system

    公开(公告)号:US11347824B2

    公开(公告)日:2022-05-31

    申请号:US17091447

    申请日:2020-11-06

    Applicant: TEALIUM INC.

    Inventor: Michael Anderson

    Abstract: A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.

    UNIVERSAL VISITOR IDENTIFICATION SYSTEM

    公开(公告)号:US20210165841A1

    公开(公告)日:2021-06-03

    申请号:US17091447

    申请日:2020-11-06

    Applicant: TEALIUM INC.

    Inventor: Michael Anderson

    Abstract: A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.

    System for prefetching digital tags

    公开(公告)号:US10834225B2

    公开(公告)日:2020-11-10

    申请号:US16684436

    申请日:2019-11-14

    Applicant: TEALIUM INC.

    Inventor: Michael Anderson

    Abstract: Systems and methods described herein can take advantage of the caching abilities of the browser and the idle time of the user to prefetch tag libraries of one or more tags for execution in a subsequent content page. For example, these systems and methods can provide the ability to prefetch and not execute a tag library on a content page before it is required so the tag library is cached in the browser. When the browser hits the page that uses the tag library, the tag library can be quickly retrieved from memory and executed.

    Configuration of content site user interaction monitoring in data networks

    公开(公告)号:US10476977B2

    公开(公告)日:2019-11-12

    申请号:US16164003

    申请日:2018-10-18

    Applicant: TEALIUM INC.

    Abstract: A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.

    Engagement tracking in computer data networks

    公开(公告)号:US10327018B2

    公开(公告)日:2019-06-18

    申请号:US16162254

    申请日:2018-10-16

    Applicant: Tealium Inc.

    Abstract: An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.

    Universal visitor identification system

    公开(公告)号:US10282383B2

    公开(公告)日:2019-05-07

    申请号:US15622468

    申请日:2017-06-14

    Applicant: Tealium Inc.

    Inventor: Michael Anderson

    Abstract: A tag management system can include features to assist in developing a cross-vendor profile for individual visitors to content pages of a content site. The visitors to the content site can obtain universal identifiers usable by the content site to identify the visitors. The universal identifiers can be included in the content pages by the visitor end user systems so that browser tags that may not have native access to the universal identifier can access the universal identifiers. The universal identifiers may then be provided to tag vendor systems with associated visitor data, thereby enabling the tag vendor systems to provide processed or raw data that can be compared by individual universal identifiers. Using this processed data, the content site can prepare the cross-vendor profile of individual visitors and realize insights that may be unavailable using conventional systems and methods.

    ENGAGEMENT TRACKING IN COMPUTER DATA NETWORKS

    公开(公告)号:US20190116387A1

    公开(公告)日:2019-04-18

    申请号:US16162254

    申请日:2018-10-16

    Applicant: Tealium Inc.

    Abstract: An improved approach to tracking media playback includes tracking logic that is based on abandonment indicators. An abandonment indicator is detected during media playback, such as a user interaction with a computing device that is detected prior to ceasing playback of the media content. Tracking messages are reduced, suppressed, or suspended until an abandonment indicator is detected. After an abandonment indicator is detected, the system quickens, releases, or restart sending tracking messages to a collection system.

    System and method for constructing content site visitor profiles
    10.
    发明授权
    System and method for constructing content site visitor profiles 有权
    构建内容站点访问者简档的系统和方法

    公开(公告)号:US09313287B2

    公开(公告)日:2016-04-12

    申请号:US14945359

    申请日:2015-11-18

    Applicant: Tealium Inc.

    Abstract: Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.

    Abstract translation: 本文描述的系统的实施例可以实现一个或多个访问者拼接过程。 访问者拼接可以包括一个或多个过程,由于利用一个或多个唯一的持久性标识符,可以将多个可能显示为独立的访问者合并到新的单个联合访客简档中。

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