公开(公告)号：US09378191B1

公开(公告)日：2016-06-28

申请号：US13472033

申请日：2012-05-15

Applicant: Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06F17/27 ,  G06F17/00 ,  G06F17/21

CPC classification number: G06F17/218 ,  G06F17/2785 ,  G06F17/30867

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.

Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供广告素材的方法。 所述方法包括识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选地参考部分。 该方法还包括评估身体部分和参考部分，包括确定何时任一部分包括一个或多个可添加到标题部分的候选词或候选引用。 该方法还包括确定何时被提升，候选一个或多个词或候选引用对于已经包括在标题部分中的内容将是冗余的。 该方法还包括当没有确定不可接受的冗余时，将候选的一个或多个单词或候选引用推广到标题部分中。 该方法还包括向包含标题部分的广告素材提供所推荐的候选者一个或多个单词或候选参考。

公开(公告)号：US20100177691A1

公开(公告)日：2010-07-15

申请号：US12602876

申请日：2008-06-26

Applicant: Sudhakar R. Patil ,  Mark Delsesto ,  Shivakumar Venkataraman

Inventor： Sudhakar R. Patil ,  Mark Delsesto ,  Shivakumar Venkataraman

IPC: H04W40/00

CPC classification number: H04W36/14 ,  H04W36/0083

Abstract: A method (200) for determining capability of a serving system for anchoring a call using an intelligent network protocol is provided. A communication network (100) includes a plurality of serving systems. Each serving system of the plurality of serving systems is associated with a unique identifier (ID). The method at a communication device (124) includes detecting (204) a movement of the communication device from a first serving system (102) to a second serving system (104) based on the unique ID of the first serving system and the unique ID of the second serving system. Further, the method includes accessing (206) a list that includes a mapping of the unique ID of each serving system with the intelligent network protocol capability of the serving system. Furthermore, the method includes determining (208), based on the list, whether the second serving system supports the intelligent network protocol for anchoring a call.

Abstract translation: 提供了一种用于使用智能网络协议来确定用于锚定呼叫的服务系统的能力的方法（200）。 通信网络（100）包括多个服务系统。 多个服务系统中的每个服务系统与唯一标识符（ID）相关联。 在通信设备（124）处的方法包括基于第一服务系统的唯一ID和唯一ID（204）检测（204）通信设备从第一服务系统（102）到第二服务系统（104）的移动 的第二个服务系统。 此外，该方法包括访问（206）包括每个服务系统的唯一ID与服务系统的智能网络协议能力的映射的列表。 此外，该方法包括基于该列表来确定（208）第二服务系统是否支持用于锚定呼叫的智能网络协议。

公开(公告)号：US08712850B1

公开(公告)日：2014-04-29

申请号：US13472077

申请日：2012-05-15

Applicant: Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily K. Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

IPC: G06Q30/00

CPC classification number: G06F17/218 ,  G06F17/2785 ,  G06Q30/00

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.

Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。 该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选的参考部分。 该方法还包括评估身体部位，包括确定身体部位何时包括可添加到标题部分的一个或多个单词。 该方法还包括：将一个或多个处理器使用一个或多个单词推进到标题部分。 所述方法还包括向所述广告素材提供包括所述标题部分与被提升的一个或多个单词。

公开(公告)号：US08477924B2

公开(公告)日：2013-07-02

申请号：US12602855

申请日：2008-06-26

Applicant: Shivakumar Venkataraman

Inventor： Shivakumar Venkataraman

IPC: H04M3/42

CPC classification number: H04M3/50 ,  H04M3/44 ,  H04M2203/2016

Abstract: A method (200) for establishing a communication session between a caller device (104) and a called device (106) in a two-stage dialing protocol is provided. The method includes transmitting (204) at least one list of contacts and at least one list of index values to a communication server. Each index value of the at least one list of index values is associated with a corresponding contact from the at least one list of contacts. Further, the method includes initiating (206) a first-stage communication between a communication between the caller device and the communication server based communication server based on an input received at the caller device the caller device. Furthermore, the method includes transmitting (208) at least one set of characters of communication server based on a set of inputs received at the caller device and establishing (210) the communication session between the caller device and the called device based on the at least one set of characters.

Abstract translation: 提供了一种用于在两级拨号协议中建立呼叫者设备（104）和被叫设备（106）之间的通信会话的方法（200）。 该方法包括向通信服务器发送（204）至少一个联系人列表和至少一个索引值列表。 所述至少一个索引值列表的每个索引值与来自所述至少一个联系人列表的对应联系人相关联。 此外，该方法包括基于在呼叫者设备处接收的呼叫者设备，在呼叫者设备和基于通信服务器的通信服务器之间的通信之间发起（206）第一阶段通信。 此外，该方法包括基于在呼叫者设备处接收到的一组输入来发送（208）至少一组通信服务器的字符，并至少基于至少一个来建立（210）呼叫者设备和被叫设备之间的通信会话 一组人物。

公开(公告)号：US06615203B1

公开(公告)日：2003-09-02

申请号：US09466560

申请日：1999-12-17

Applicant: Eileen Tien Lin ,  Tina Louise Mukai ,  Shivakumar Venkataraman ,  Tian Zhang

Inventor： Eileen Tien Lin ,  Tina Louise Mukai ,  Shivakumar Venkataraman ,  Tian Zhang

IPC: G06F1730

CPC classification number: G06F17/30463 ,  Y10S707/99933

Abstract: A method, computer product, and system for pushdown analysis during query plan generation is provided. Rather than do pushdown analysis for portions of a query that are query execution plan independent, the present invention provides pushdown analysis for features of a query that are plan dependent. This is done by evaluating a portion of the query plan for pushdownability to a remote database system; and if pushdownable to the remote database system, generating cost parameters for the portion of the plan if executed at a local database system and if executed at the remote database system. With both sets of cost parameters, the query optimizer has added information on which to select an optimal query plan.

Abstract translation: 提供了一种查询计划生成过程中用于下推分析的方法，计算机产品和系统。 本发明不是针对不依赖于查询执行计划的查询的部分进行下推分析，而是针对依赖于计划的查询的特征提供下推分析。 这可以通过评估查询计划的一部分来实现对远程数据库系统的可推延性; 并且如果可以向远端数据库系统推送，则在本地数据库系统上执行并且如果在远程数据库系统上执行，则为计划的该部分生成成本参数。 使用两组成本参数，查询优化器添加了选择最佳查询计划的信息。

公开(公告)号：US08484075B1

公开(公告)日：2013-07-09

申请号：US13051348

申请日：2011-03-18

Applicant: Weipeng Yan ,  Shivakumar Venkataraman ,  Anshul Kothari

Inventor： Weipeng Yan ,  Shivakumar Venkataraman ,  Anshul Kothari

IPC: G06Q40/00

CPC classification number: G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0275 ,  G06Q40/12

Abstract: An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.

Abstract translation: 接收与投标相关联的广告和用于放置广告的预算，并且确定是否呈现广告。 计算广告呈现的次数，并计算广告未呈现的次数。 基于广告的呈现次数的计算和不显示广告次数的计算，计算广告的印象份额统计量。

公开(公告)号：US08171021B2

公开(公告)日：2012-05-01

申请号：US12486195

申请日：2009-06-17

Applicant: Ramananthan V. Guha ,  Shivakumar Venkataraman ,  Vineet Gupta ,  Gokay Baris Gultekin ,  Pradnya Karbhari ,  Abhinav Jalan

Inventor： Ramananthan V. Guha ,  Shivakumar Venkataraman ,  Vineet Gupta ,  Gokay Baris Gultekin ,  Pradnya Karbhari ,  Abhinav Jalan

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06F17/30864 ,  G06Q30/02 ,  G06Q30/0256

Abstract: Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.

Abstract translation: 公开了用于广告的预测性查询识别的装置，系统和方法。 从查询记录中存储的查询中识别候选查询。 生成多个web文档的相关性分数，每个相关分数与相应的web文档相关联，并且是候选查询与web文档的相关性的量度。 选择具有超过相关性阈值的相关联的相关性分数的网络文档。 选定的Web文档与候选查询相关联。

公开(公告)号：US20090319517A1

公开(公告)日：2009-12-24

申请号：US12486195

申请日：2009-06-17

Applicant: Ramananthan V. Guha ,  Shivakumar Venkataraman ,  Vineet Gupta ,  Gokay Baris Gultekin ,  Pradnya Karbhari ,  Abhinav Jalan

Inventor： Ramananthan V. Guha ,  Shivakumar Venkataraman ,  Vineet Gupta ,  Gokay Baris Gultekin ,  Pradnya Karbhari ,  Abhinav Jalan

IPC: G06F17/30

CPC classification number: G06F17/30864 ,  G06Q30/02 ,  G06Q30/0256

Abstract: Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.

Abstract translation: 公开了用于广告的预测性查询识别的装置，系统和方法。 从查询记录中存储的查询中识别候选查询。 生成多个web文档的相关性分数，每个相关分数与相应的web文档相关联，并且是候选查询与web文档的相关性的量度。 选择具有超过相关性阈值的相关联的相关性分数的网络文档。 选定的Web文档与候选查询相关联。

公开(公告)号：US20080040221A1

公开(公告)日：2008-02-14

申请号：US11836011

申请日：2007-08-08

Applicant: Leora Wiseman ,  Shivakumar Venkataraman ,  Sridhar Ramaswamy

Inventor： Leora Wiseman ,  Shivakumar Venkataraman ,  Sridhar Ramaswamy

IPC: G06Q30/00 ,  G06Q40/00

CPC classification number: G06F16/2428 ,  G06F3/0482 ,  G06F3/04842 ,  G06F16/248 ,  G06F16/9535 ,  G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

Abstract: An advertisement can be presented by associating a label with an advertisement, receiving input from a user, wherein the input comprises one or more labels, identifying a match between the label associated with the advertisement and the input, and presenting the advertisement to the user. A bid further can be received for presenting the advertisement in response to input from a user that includes the associated label and an advertisement presentation order can be determined based on one or more of the bid, a click-through rate of the advertisement, and a conversion rate of the advertisement. Additionally, a negative label can be associated with the advertisement. Further, an additional input comprising one or more labels can be received from the user, a match can be identified between the negative label and the received additional input, and it can be determined not to present the advertisement based on the identified match.

Abstract translation: 可以通过将标签与广告相关联，从用户接收输入来呈现广告，其中输入包括一个或多个标签，标识与广告相关联的标签与输入之间的匹配，以及向用户呈现广告。 还可以收到用于响应于包括关联标签的用户的输入来呈现广告的投标，并且可以基于投标中的一个或多个，广告的点击率和广告显示顺序来确定广告呈现顺序 广告转换率。 另外，负面标签可以与广告相关联。 此外，可以从用户接收包括一个或多个标签的附加输入，可以在负标签和接收的附加输入之间识别匹配，并且可以基于所识别的匹配来确定不呈现广告。

公开(公告)号：US06496828B1

公开(公告)日：2002-12-17

申请号：US09466862

申请日：1999-12-17

Applicant: Roberta Jo Cochrane ,  James C. Kleewein ,  Ting Yu Leung ,  Mir Hamid Pirahesh ,  Narayana Subramanian ,  Shivakumar Venkataraman

Inventor： Roberta Jo Cochrane ,  James C. Kleewein ,  Ting Yu Leung ,  Mir Hamid Pirahesh ,  Narayana Subramanian ,  Shivakumar Venkataraman

IPC: G06R1730

CPC classification number: G06F17/30463 ,  G06F17/30457 ,  G06F17/30545 ,  Y10S707/971 ,  Y10S707/99933

Abstract: A system, method, and article of manufacture for supporting summary tables in a distributed database environment is disclosed. The system generally comprises a central program and a plurality of remote database systems that may be heterogeneous. The central program is configured to communicate with the database systems and to support summary tables (also referred to as materialized views) within the central program or within one or more of the database systems. The summary tables may contain summary data from one or more of the database systems. The central program may initiate the generation of summary tables, which may be populated local to the central program or local to one or more of the database systems. The central program may also maintain or coordinate maintenance of the summary tables. In addition, the central program may be configured to receive user queries on one or more of the database systems and to generate optimized query plans based upon the user queries, considering in so doing, the summary tables.

Abstract translation: 公开了一种用于支持分布式数据库环境中的汇总表的系统，方法和制品。 该系统通常包括可以是异构的中央程序和多个远程数据库系统。 中央程序被配置为与数据库系统进行通信，并且支持中央程序内或在一个或多个数据库系统内的汇总表（也称为物化视图）。 汇总表可能包含来自一个或多个数据库系统的汇总数据。 中央程序可以启动汇总表的生成，其可以在中央程序本地填充或本地地填充到一个或多个数据库系统。 中央程序还可以维护或协调汇总表的维护。 此外，中央程序可以被配置为在一个或多个数据库系统上接收用户查询，并且基于用户查询来生成优化的查询计划，在这样做时，总结表。