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Patent Agency Ranking
1.发明授权公开(公告)号：US11830035B2
公开(公告)日：2023-11-28
申请号：US16576351
申请日：2019-09-19
Applicant: Oath Inc.
Inventor： Jeffrey Todd Wilson
IPC: G06Q30/02 , H04L67/02 , G06Q30/0251 , H04L67/52
CPC classification number: G06Q30/0257 , H04L67/02 , H04L67/52
Abstract: Systems and methods are disclosed for opting-out of targeted advertising in online advertising environments. One method includes receiving an opt-out verification request, the opt-out verification including an IP address of a user device and HTTP header fields of an HTTP request of the user device; determining a geographic area of the user device based on the IP address of the user device; accessing an opt-out database having entries of user devices that opted-out of receiving targeted advertising based on at least one HTTP header field of the HTTP request; determining whether the user device has opted-out of receiving targeted advertising based on the determined geographic area of the user device, the HTTP header fields of the HTTP quest, and the entries of user devices of the opt-out database; and transmitting a verification acknowledgement when the user device is determined to have opted-out of receiving targeted advertising.
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公开(公告)号：US11128930B2
公开(公告)日：2021-09-21
申请号：US15686664
申请日：2017-08-25
Applicant: Oath Inc.
Inventor： Jeffrey Todd Wilson
IPC: H04N21/258 , H04N21/431 , H04N21/2668 , H04N21/81 , H04L29/06 , H04N21/234 , H04N21/45 , H04N21/442 , G06Q30/02 , H04N21/44 , H04L29/08 , H04N21/472 , H04N21/8358
Abstract: Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.
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公开(公告)号：US10692115B2
公开(公告)日：2020-06-23
申请号：US16225103
申请日：2018-12-19
Applicant: Oath Inc.
Inventor： Jeffrey Todd Wilson
Abstract: Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.
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公开(公告)号：US10154012B2
公开(公告)日：2018-12-11
申请号：US15813715
申请日：2017-11-15
Applicant: Oath Inc.
Inventor： Jeffrey Todd Wilson
Abstract: Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.
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公开(公告)号：US10917392B2
公开(公告)日：2021-02-09
申请号：US16657085
申请日：2019-10-18
Applicant: Oath Inc.
Inventor： Jeffrey Todd Wilson
Abstract: Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.
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