公开(公告)号：US20190197582A1

公开(公告)日：2019-06-27

申请号：US16287734

申请日：2019-02-27

Applicant: Drawbridge,Inc

Inventor： Kamakshi Sivaramakrishnan ,  Devin Guan ,  Tin H. Kyaw ,  Jerry Ye ,  Ravi Menon ,  Yang Yu

IPC: G06Q30/02 ,  H04L29/08 ,  G06F21/31 ,  H04W4/21

CPC classification number: G06Q30/0255 ,  G06F21/316 ,  G06F2221/2117 ,  G06F2221/2151 ,  G06Q30/0241 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/146 ,  H04L67/22 ,  H04L67/303 ,  H04W4/21 ,  H04W4/80

Abstract: Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

公开(公告)号：US09514248B1

公开(公告)日：2016-12-06

申请号：US14942203

申请日：2015-11-16

Applicant: Drawbridge, Inc.

Inventor： Devin Guan ,  Xiang Li ,  Randy Cotta ,  Rahul Bafna ,  Obuli Venkatesan

IPC: G06F7/00 ,  G06F17/30

CPC classification number: H04W4/08 ,  H04L61/00 ,  H04L67/02 ,  H04L67/303

Abstract: A system comprising: an index structure that associates devices with device feature information; a pairing engine to determine device pairs based upon device feature information; a feature vector generation engine to produce feature vectors corresponding to determined device pairs based upon feature values associated within the index structure with devices of the determined device pairs; a scoring engine to determine scores to associate with determined device pairs based upon produced feature vectors; a graph structure, wherein nodes within the graph structure represent devices of determined device pairs, and wherein edges between pairs of nodes within the graph structure indicate determined device pairs; a clustering engine to identify respective clusters of three or more nodes within the graph structure that represent respective groups of devices.

Abstract translation: 一种系统，包括：将设备与设备特征信息相关联的索引结构; 配对引擎，用于基于设备特征信息来确定设备对; 特征向量生成引擎，用于基于与所确定的设备对中的设备相关联的在所述索引结构内的特征值来产生与所确定的设备对相对应的特征向量; 基于产生的特征向量来确定与确定的设备对相关联的分数的评分引擎; 图形结构，其中图形结构中的节点表示确定的设备对的设备，并且其中图形结构中的节点对之间的边缘指示确定的设备对; 聚类引擎，以标识图形结构中表示相应的设备组的三个或更多个节点的各个簇。

公开(公告)号：US20160125461A1

公开(公告)日：2016-05-05

申请号：US14992893

申请日：2016-01-11

Applicant: Drawbridge, Inc.

Inventor： Kamakshi Sivaramakrishnan ,  Devin Guan ,  Tin H. Kyaw ,  Jerry Ye ,  Ravi Menon ,  Yang Yu

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0255 ,  G06F21/316 ,  G06F2221/2117 ,  G06F2221/2151 ,  G06Q30/0241 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/146 ,  H04L67/22 ,  H04L67/303 ,  H04W4/21 ,  H04W4/80

Abstract: A method to transmit information to an internet-connected device based upon information associated with a different internet-connected device, said method comprising: collecting observations over the internet, each observation including an internet-connected device identity, a server source/destination identifier, and a timestamp indicating a time of occurrence of the network connection; identifying multiple potential internet-connected device pairings between internet-connected devices from the observations, based at least in part upon scoring of the observations association score for the pairing; and selecting, for the at least one selected internet-connected device pairing, information to send to one internet-connected device identified by the at least one selected internet-connected device pairing based at least in part on information associated with another internet-connected device identified by the selected at least one internet-connected device pairing.

Abstract translation: 一种基于与不同因特网连接的设备相关联的信息将信息发送到互联网连接的设备的方法，所述方法包括：通过因特网收集观察结果，每个观察包括互联网连接的设备标识，服务器源/目标标识符， 以及指示网络连接发生时间的时间戳; 至少部分地基于对配对的观察关联评分的评分，从观察结果中识别互联网连接设备之间的多个潜在的互联网设备配对; 以及为所述至少一个所选择的因特网连接的设备配对选择信息，以至少部分地基于与另一互联网连接的设备相关联的信息来发送到由所述至少一个选定的因特网连接的设备配对标识的一个因特网连接的设备 由所选择的至少一个因特网连接的设备配对来标识。

公开(公告)号：US10248968B2

公开(公告)日：2019-04-02

申请号：US14992893

申请日：2016-01-11

Applicant: Drawbridge, Inc.

Inventor： Kamakshi Sivaramakrishnan ,  Devin Guan ,  Tin H. Kyaw ,  Jerry Ye ,  Ravi Menon ,  Yang Yu

IPC: H04L29/08 ,  G06Q30/02 ,  H04W4/21 ,  H04W4/20 ,  G06F21/31 ,  H04W4/80 ,  H04W4/00

Abstract: A system to pair internet-connected devices comprising: a plurality of Internet servers each configured to share its server Internet Protocol address with two or more internet-connected devices that share a connection to the Internet through the Internet server; means for producing different respective frequency counts of co-occurrences of different respective pairs of internet-connected device identities: means for producing different respective Boolean counts of Internet protocol addresses having co-occurrences of different respective pairs of internet-connected device identities; and means for determining a device pairing of first and second internet-connected devices based at least in part upon frequency counts of co-occurrences and Boolean counts of Internet protocol addresses having co-occurrences.

公开(公告)号：US20140095320A1

公开(公告)日：2014-04-03

申请号：US13891764

申请日：2013-05-10

Applicant: Drawbridge, Inc.

Inventor： Kamakshi Sivaramakrishnan ,  Devin Guan ,  Tin H. Kyaw ,  Jerry Ye ,  Ravi Menon ,  Yang Yu

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06F21/316 ,  G06F2221/2117 ,  G06F2221/2151 ,  G06Q30/0241 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/146 ,  H04L67/22 ,  H04L67/303 ,  H04W4/21 ,  H04W4/80

Abstract: Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

Abstract translation: 互联网广告给用户的网络浏览器个人电脑系统是一个非常大而成熟的行业。 然而，许多新的数字设备，如蜂窝电话，桌面计算机系统和视频游戏机，现在呈现出更大的互联网广告市场。 虽然用于将广告定位到个人计算机上的网络浏览器的技术是复杂的，但是将用于准确地将互联网广告定向到这些新的数字设备的技术是有限的。 为了提高新数字设备上的广告的定位质量，公开了一套准确配对数字身份的技术。 一旦各种数字身份被链接，来自这些链接的数字身份的所有累积的数字配置文件信息可以用于准确地选择所有链接的数字设备的广告。