Adaptive optimization of a content item using continuously trained machine learning models

    公开(公告)号:US11436634B2

    公开(公告)日:2022-09-06

    申请号:US16831627

    申请日:2020-03-26

    Applicant: Adxcel Inc.

    Abstract: A processor receives requests for content items and identifies a first subset of machine learning (ML) models that satisfy a reliability criterion and a second subset of ML models that fail to satisfy the reliability criterion, wherein each ML model is associated with a respective content template and is trained to output a probability that a target associated with an input set of characteristics would perform a target action responsive to being presented with a content item generated based on the respective associated content template. For each request in a first group, the processor inputs the respective set of characteristics associated with the request into each ML model of the first subset, selects a content template, and generates a content item based on the selected content template. For each request in the second group, the processor generates a content item based on a content template associated with the second subset.

    ADAPTIVE OPTIMIZATION OF A CONTENT ITEM USING CONTINUOUSLY TRAINED MACHINE LEARNING MODELS

    公开(公告)号:US20220391945A1

    公开(公告)日:2022-12-08

    申请号:US17889296

    申请日:2022-08-16

    Applicant: Adxcel Inc.

    Abstract: A processor receives requests for content items and identifies a first subset of machine learning (ML) models that satisfy a reliability criterion and a second subset of ML models that fail to satisfy the reliability criterion, wherein each ML model is associated with a respective content template and is trained to output a probability that a target associated with an input set of characteristics would perform a target action responsive to being presented with a content item generated based on the respective associated content template. The processing logic assigns each request to either a first group or a second group based on a ratio of a number of ML models in the first subset to a number of ML models in the second subset. For each request in the first group, the processor generates a content item based on a content template associated with the first subset.

    ADAPTIVE OPTIMIZATION OF A CONTENT ITEM USING CONTINUOUSLY TRAINED MACHINE LEARNING MODELS

    公开(公告)号:US20210209641A1

    公开(公告)日:2021-07-08

    申请号:US16831627

    申请日:2020-03-26

    Applicant: Adxcel Inc.

    Abstract: A processor receives requests for content items and identifies a first subset of machine learning (ML) models that satisfy a reliability criterion and a second subset of ML models that fail to satisfy the reliability criterion, wherein each ML model is associated with a respective content template and is trained to output a probability that a target associated with an input set of characteristics would perform a target action responsive to being presented with a content item generated based on the respective associated content template. For each request in a first group, the processor inputs the respective set of characteristics associated with the request into each ML model of the first subset, selects a content template, and generates a content item based on the selected content template. For each request in the second group, the processor generates a content item based on a content template associated with the second subset.

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