An apparatus includes a network circuit to communicate with a network and a server on the network. The apparatus includes a wireless circuit to communicate with another wireless device. The apparatus includes control logic to determine that the other wireless device is within a given proximity of the apparatus, and to determine that the other wireless device is configured to perform automatic pairing. The control logic is further to, based on a determination that the other wireless device is within the given proximity of the apparatus and is configured to perform automatic pairing, access the server to determine whether to perform automatic pairing with the other wireless device. The control logic is to pair with the other wireless device without further input from a user of the apparatus.