A display apparatus includes a frame mounted on an observer's head, an image display device attached to the frame and a dimming device 700, the image display device includes an image forming device and an optical device 120, 320 having a virtual image forming region 140, 340 where a virtual image is formed on the basis of light emitted from the image forming device, the optical device 120, 320 overlaps with a portion of the dimming device 700, at the time of operation of the dimming device 700, a light blocking ratio of the dimming device 700 is changed over a range of from an upper region 701U to a lower region 701D and/or over a range of from an inner region 701C to an outer region 701S, and a virtual image forming region facing region 701 has a light blocking ratio higher than the light blocking ratio of the lower region 701D or the outer region 701S.