A content providing system based on location information recognition includes: a plurality of location signal output devices having different coverages; a user terminal configured to, when a location signal output from one of the plurality of location signal output devices is recognized, transmit access information of the location signal output device to a service server and enable a location signal reception module for receiving a location signal output from a location signal output device having a smaller coverage; and the service server configured to, when the access information is received from the user terminal, extract at least one content information to be transmitted to the user terminal among content information related to one location signal output device corresponding to the received access information and provide the extracted content information to the user terminal.