A statistically overrepresented token in the descriptions of users associated with a target entity may be descriptive of the target entity. This may be true regardless of whether a primary description of the entity includes the overrepresented token. Accordingly, the entity description machine may access multiple descriptions of multiple users associated with the target entity. A portion of the multiple descriptions may each include a token descriptive of the target entity and of a subset of the multiple users. The entity description machine may determine that the token is overrepresented among the tokens within the multiple descriptions and generate a supplemental description of the target entity, where the supplemental description includes the overrepresented token. Once the supplemental description is generated, the entity description machine may use the supplemental description in referencing the target entity.