A sensory totem badge capable of transmitting individualized information and includes: a totem badge body attached or sewed onto an object surface; an e-tag, installed to the totem badge body, and including an NFC chip and an NFC coil; and a totem individualized information, stored in the e-tag or a cloud server; such that when a mobile sensing device is near the e-tag of the totem badge body, the implication represented by a totem on the totem badge body, the story behind it, or private words can be read. Therefore, the totem badge body is given with intangible specificity and commemoration to achieve higher value and sense of technology.