A non-aqueous ink jet ink composition contains a white pigment having an average particle diameter of 200 nm or more and 400 nm or less, glycol diether represented by the following formula 1 and having a flash point of 70° C. or less, and glycol monoether represented by the following formula 2: R1O—(R2O)m—R3  Formula 1: (In Formula 1, R1 and R3 each independently represent alkyl groups having 1 to 4 carbon atoms, R2 each independently represents alkylene groups having 2 to 3 carbon atoms, and m is an integer of 1 to 4.); and HO—(R4O)n—R5  Formula 2: (In Formula 2, R4 each independently represents alkylene groups having 2 to 3 carbon atoms, R5 is an alkyl group having 1 to 4 carbon atoms, and n is an integer of 1 to 4.).