An approach for implementing a content provisioning platform for accurate provisioning of one or more dynamic multicast data channels (e.g., eMBMS) for initiating multicast transmission of contents. The approach includes analyzing content usage data to determine content consumption trend data associated with a topic in a service area. The approach also includes selecting a content package based on the topic, the content consumption trend data, or a combination thereof. Additionally, the approach includes provisioning a dynamic multicast data channel for initiating a multicast transmission of the content package to a plurality of devices in the service area.