An image capturing apparatus comprises an image capturing unit, a memory configured to store the image signal, a writing unit configured to write the image signal to the memory, a readout unit configured to read out at least a partial region of the image signal, a display unit configured to perform live-view display of an image, and a control unit configured to perform control for each frame of the image signal, wherein the control unit sets, when electronic zoom is in operation, the delay time such that the operation of the writing unit writing the image signal to the memory and the operation of the readout unit reading out the image signal from the memory end within a period of one frame of the image signal, regardless of the reading region changing.