A display control apparatus includes a viewfinder including an eye contacting portion and an internal display unit, an eye approaching detection unit, a mode switching unit which selects one of a plurality of operation modes including first and second operation modes, and a control unit which performs control such that an on state of the internal display unit is changed to an off state based on detection, by the eye approaching detection unit, of an object which moves away from the eye contacting portion to a position at or further than a first distance from the eye contacting portion in the first operation mode, and the on state is changed to the off state based on detection, by the eye approaching detection unit, of an object which moves away from the eye contacting portion to a position at or further than a second distance, which is larger than the first distance, from the eye contacting portion in the second operation mode.