An image forming apparatus includes a first setting unit that sets a setting value of individual setting information for a login user, and a second setting unit that sets, in a case where a logout request is received, a setting value of common setting information, wherein the second setting unit omits, in a case where a login request of a new user is received while the user is logged in, a process for setting the setting value of the common setting information based on the common setting information, and the first setting unit sets a setting value of individual setting information for the new user based on individual setting information associated with user identification information for identifying the new user.