A computer identifies data detailing usage of a first set of one or more applications by a first user and a first set of users, and information associated with usage of a second set of one or more applications by the first set of users. The computer determines one or more similarity coefficients between the first user and the first set of users and determines an overall predicted taste score for each content associated with the second set of one or more applications based on the determined one or more similarity coefficients. The computer determines one or more recommendations for one or more contents of the second set of one or more applications based on the determined one or more overall predicted taste scores.