Generating search results is disclosed, including: sorting a plurality of sets of web page information into one or more groups based on vendors associated with respective ones of the plurality of sets of web page information; for a group of sets of web page information associated with a vendor, determining a value included in the group of sets of web page information as an attribute value of a first attribute associated with the vendor; and determining whether a set of web page information of the group of sets of web page information associated with the vendor is to be included in search results based at least in part on whether a search query corresponds to the attribute value of the first attribute associated with the vendor.