Approaches for expiring cached virtual content in a virtual universe are provided. In one approach, there is an expiration tool, including an identification component configured to identify virtual content associated with an avatar in the virtual universe, an analysis component configured to analyze a behavior of the avatar in a region of the virtual universe, the behavior indicating a likely future location of the avatar, and an expiration component configured to expire cached virtual content associated with the avatar based on the behavior of the avatar in the region of the virtual universe, wherein the cached virtual content associated with the avatar in the future location is maintained in the cache longer than cached virtual content associated with the avatar in another region of the virtual universe.