A wall area estimation system generates an estimated wall area measurement of a building based on the received roof measurements (e.g., those generated by, received from or found in a three dimensional model of the roof) and a reference distance. The reference distance is a measurement indicative of a distance between a reference point on the roof and a ground surface. This reference distance may be used to determine how for down to extend the walls of the building (e.g., to a ground level) when building a three dimensional digital model of the building to aid in generating wall area measurements. The resulting wall measurements, roof measurements, measurements of areas missing from the wall used to generate a wall estimate report, or a combined roof and wall estimate report including various different identifiers indicating the different features and measurements based on the three dimensional model.