Digital content can be broadcast in a sideband of an analog broadcast channel using multiple digital in-band on-channel (IBOC) transceivers connected in a mesh configuration to form an IBOC mesh network. The digital IBOC transceivers are positioned at various geographic locations, so that unlike traditional “HD” radio broadcasts, the IBOC broadcast transmission is spread out over a wide area, using multiple low power digital IBOC transceivers rather than being broadcast from the same location as the analog signal. An edge transceiver associated with the mesh network can deliver different broadcast content to different transceivers, or nodes, within the mesh network, by delivering content to an intermediate node and relying on the intermediate node to propagate the content through the mesh network. The mesh network provides bi-directional communication between a mesh transceiver and a user device.