Methods and systems for toggling between media content that is provided from a content service provider and displayed on a display. The systems and methods prospectively determine a variety of content that may be of interest to the user and that will air at some point in the future. This includes different content that will be available at the same time. The systems and methods also determine toggle types and toggle triggers for the content. The occurrence of a toggle trigger while first content is being displayed results in switching the display to a different second content. The prospective content and associated toggle types and triggers are determined based on gathered information about the user.