Systems, methods, and non-transitory computer-readable media receive a source video having a source file size. A bit rate at which to encode the source video is determined. The source video is encoded at the determined bit rate to produce an encoded video having a file size less than the source file size. A video quality metric for the encoded video is determined. Whether or not the video quality metric for the encoded video is within an allowable deviation from a target quality metric is determined. The source video is encoded at another determined bit rate when the video quality metric for the encoded video is outside the allowable deviation from the target quality metric. Determining the bit rate and encoding the source video at the determined bit rate can repeat iteratively until the video quality metric for the encoded video is within the allowable deviation from the target quality metric.