An electronic product can be configured by a method that includes attaching a machine-readable identification (ID) tag containing an ID code to a hardware unit of the electronic product. The ID code is associated with a particular configuration of the electronic product, and can be read or scanned with a mobile device configured to send the ID code to a provider server device. In response to receiving the ID code, the provider server device can send product configuration instructions and a product configuration application to the mobile device. The product configuration instructions can guide a user through a customized series of electronic product configuration operations. The product configuration application can assist the user in performing configuration operations, can provide customized configuration help, and can establish a wireless link between the mobile device and the electronic product, allowing the user to interact with the electronic product.