Embodiments described herein provide approaches for associating a user identity to a wireless signal based on information received at an access point. Specifically, when a first user presents a set of user credentials to a physical access point, his/her profile is accessed to authenticate the first user. A set of wireless signals emanating from one or more wireless devices operated by the first user is also received at the physical access point and associated with the first user. Information about the first user may then be broadcast and accessed by a second user (e.g., via his/her mobile device) in proximity to the first user and in receipt of the set of wireless signals associated with the first user.