An advertisement distribution management apparatus in an embodiment includes a distribution management unit. The distribution management unit selectively executes a first operating mode selecting a distribution source apparatus of advertising content for an advertisement request from among the advertisement distribution apparatuses on the basis of a given condition and a second operating mode defining a specific advertisement distribution apparatus as the distribution source apparatus from among the advertisement distribution apparatuses depending on a user making the advertisement request. The distribution management unit further divides the users into a plurality of groups, and performs an assignment process assigning a plurality of time periods shifted from one another within a given period of time to the respective groups as the time periods of the second operating mode.