A method of television advertisement tracking is described. The method may include identifying an electronic advertisement that is playing on a television. The method may also include storing an identifier of the advertisement in an electronic data storage. The method may include identifying, by the processing device, an activity of a user on a client device. The method may also include determining, by the processing device, an effectiveness score of the advertisement with respect to the user based on the activity of the user on the client device. The method may include storing the effectiveness score of the advertisement in association with the identifier of the advertisement.