A device receives web data, associated with user devices, that is generated based on interactions of the user devices with a network and one or more content provider devices. The device removes erroneous or objectionable web data from the web data to generate a subset of the web data, and categorizes the subset of the web data by assigning categories to the subset of the web data. The device performs an empirical estimation of the categorized subset of the web data to generate empirical estimations. The device performs a simulation of the empirical estimations to generate synthetic data that corresponds to the web data and removes private information relating to the user devices and users of the user devices, and stores the synthetic data in a storage device.