The invention provides a liquid crystal display device capable of preventing a reduction in display quality by suppressing the occurrence of flicker during alternating-voltage drive, as well as a method for driving the same.Overshoot drive is performed during a first frame period, which is shortened to such an extent that a “positive effective area” and a “negative effective area” are approximately equal in size. The duration of the first frame period is set to be greater than or equal to a quarter of one frame period at a refresh rate of 60 Hz but less than one frame period. This renders it possible to make adjustments such that luminance is inhibited from abruptly dropping immediately after a polarity change, and also luminance is prevented from becoming excessively high due to overshoot drive, and therefore, the occurrence of flicker due to flexoelectric polarization during alternating-voltage drive can be suppressed.