A content utilization support method executed by a computer, including detecting a section of a content based on operation information on the content and user information, the detected section being a section whose play frequency by single user is more than a predetermined value, comparing a first distribution that is a distribution of attribute information of users in a first group and a second distribution that is a distribution of attribute information of users in a second group, the first group being a group of the users whose play frequency of the detected section is more than predetermined value, the second group being a group of the users whose play frequency of the detected section is equal to or less than predetermined value, and outputting information that indicates the detected section and attribute information whose difference between the first distribution and the second distribution is larger than a predetermined threshold.