An array of pixels of a solid-state imaging sensor having a rolling shutter is sequentially exposed to capture images from an illuminated target over successive frames for image capture by an imaging reader. The target is illuminated at a peak output power level for a fractional time period of a frame, and is not illuminated for at least a portion of a remaining time period of the frame for increased energy efficiency. Only a sub-array of the pixels is exposed during the fractional time period in which the target is being illuminated at the first output power level.