Provided are techniques to enable, using broadcast encryption, a device to locate a service offered by a server with the knowledge that the service offered by the server is a trusted service. A signed enhanced Management Key Block (eMKB) includes a trusted service locator (TSL) that includes one or more records, or “trusted service data records” (TSDRs), each identifying a particular service and a corresponding location of the service is generated and transmitted over a network. Devices authorized to access a particular service parse the eMKB for the end point of the service, connect to the appropriate server and transmit a request.