• Patent Title: Apparatus for performing consumer research and methods for using same
  • Application No.: US14381353
    Application Date: 2013-02-27
  • Publication No.: US09754340B2
    Publication Date: 2017-09-05
  • Inventor: Linda Grace Moore
  • Applicant: NESTEC S.A.
  • Applicant Address: CH Vevey
  • Assignee: Nestec S.A.
  • Current Assignee: Nestec S.A.
  • Current Assignee Address: CH Vevey
  • Agent Gary M. Lobel, Esq.
  • International Application: PCT/IB2013/051572 WO 20130227
  • International Announcement: WO2013/128387 WO 20130906
  • Main IPC: G06Q90/00
  • IPC: G06Q90/00 G06Q30/02 G09B19/00 A63J1/00 E04H3/26
Apparatus for performing consumer research and methods for using same
Abstract:
Apparatuses for performing consumer testing and methods for using same are provided. Methods for administering consumer research are also provided. In a general embodiment, the present disclosure provides apparatuses having a rotatable platform with at least one divider separating the platform into at least two sections, where each of the at least two sections includes a life-like scenario configured for use by a consumer participant during a consumer research test. Such apparatuses provide flexibility and efficiency of time, space and cost for performing consumer research since the research may be performed in a timely fashion, in a number of different life-like scenarios, in a limited amount of space, and may be directly observed from one location or using one set of audio/visual equipment.
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