A system, apparatus, method, and computer program product are provided that receive first input via a console to configure a plurality of different combinations of performance parameters that correspond to a manner in which a service may be provided, wherein the console is configured to provide a plurality of other services. The system, apparatus, method, and computer program also publish a plurality of user-facing interfaces to a service request catalog as a plurality of different service offerings, wherein the plurality of different service offerings correspond to the plurality of different combinations of performance parameters for the service. Further, the system, apparatus, method, and computer program initiate the service in a manner that corresponds to one of the plurality of different combinations of performance parameters for one of the plurality of service offerings when that one of the plurality of service offerings is selected with second input received via the console.