Introduced here are techniques for incentivizing the consumption of foodstuffs through the use of augmented reality features. A parent may initiate an application on a mobile phone and scan a plate of one or more foodstuffs by initiating a live view captured by a camera. The parent can then select a given foodstuff that a child is unlikely to consume. When the child views the given foodstuff through the mobile phone, a portion of an augmented reality feature could be shown. For example, the child may be able to see the tail of a creature, a corner of a item, etc. As the child consumes the given foodstuff, additional portion(s) of the augmented reality feature are exposed, and the augmented reality feature becomes increasingly visible. Such a technique incentivizes the child to continue eating the given foodstuff so that the augmented reality feature can be fully seen.