A cargo cover assembly is provided. That cargo cover assembly includes a cargo area cover and a flipper panel. The flipper panel has a proximal end pivotally connected to the cargo area cover and a distal end carrying a roller for engaging a back of the seat that is located vehicle forward of the cargo area cover. The cargo area cover includes a housing, a cover-retracting mechanism held in the housing and a flexible cover displaceable between extended and retracted positions. One or more storage compartments may be provided in the flipper panel and storage hooks may be adjustably mounted to the housing of the cargo area cover.