Systems and methods are provided for generating adaptive surveys including questions and answer options selectable by users, and human-readable review prose based on answers to the questions. The survey may be related to an assessment of a business, and may be transmitted to a user electronic device. The generated survey may include one or more questions with selectable answer options. The selection of the answer options can be received from the user electronic device, and be used to generate the prose for the review. The user and/or the business may edit the prose and/or modify the intensity of the generated review. Tree data structures may be utilized to generate the questions of the survey, to store the answers, and generate the sentences of the review. Analytic data may be generated based on the selected answer options, which can be used to assess and influence marketing and business efforts.