A counterfeit detection system may include a memory storing a module comprising machine readable instructions to determine a X-identification (XID) associated with a product. The XID may include an unencrypted component and/or an encrypted component associated with a parameter associated with the product. The machine readable instructions may further include selecting one or more validation rules, from a plurality of validation rules, to select one or more validation techniques from a plurality of validation techniques used to determine an authenticity of the product. The machine readable instructions may further include using the one or more selected validation techniques to determine the authenticity of the product based on the XID associated with the product. The counterfeit detection system may include a processor to implement the module.