In an embodiment of the present invention, programming content and program-related content (PRC) cues are delivered to a subscriber via an interactive multi-service distribution network. The PRC cues comprise interactive visual elements that may be used to create a PRC object that is selectable by a subscriber. Upon selection of a PRC object, the subscriber receives PRC through a communication service separate from the video programming delivery service, VOD service, PVR service, and NDVR service.