A display control apparatus enables a user to easily recognize that a selectable item is present in addition to a displayed item and to recognize without being confused that a target item has been touched. The apparatus is capable of displaying an item group including a plurality of items which are a part of all items, when a touch is detected on any item in the item group displayed on the display unit, displaying the touched item in a selected state, and if release of the touch is detected, and if the selected item is an end item among the displayed group of items but is not an end item among all the items, moving the displayed item among all the items in a direction for displaying an item that is not being displayed in the direction of an end based on the release of the touch.