One or more controller may extract voice commands from retrieved web content, format the web content according to vehicle computing system (VCS) specific formatting information, provide the formatted web content for display by the VCS, and update the recognized voice commands of the VCS according to the extracted voice commands. A server may identify whether a received web request for web content is directed to a vehicle sub-domain for providing an in-vehicle-specific version of the content, identify whether the received web request is for presentation of web content via a VCS, and redirect the web request to the vehicle sub-domain when the request is not directed to the vehicle sub-domain and is for presentation via the VCS.