Disclosed is a multi-view three-dimensional (3D) image display apparatus using a modified common viewing zone. The multi-view 3D image display apparatus may use a modified common viewing zone between a central viewing zone (common viewing zone) of the multi-view 3D image display apparatus and a central viewing zone (parallel viewing zone) of a 3D image display apparatus employing an integral photography method, or form a common viewing zone at an optimum viewing distance (OVD) of the multi-view 3D image display apparatus and use a modified common viewing zone in an area beyond the OVD.