According to one exemplary embodiment, a method for selectively resending a first message in a publish-subscribe message distribution model is provided. The method may include receiving the first message having a first message ID associated with the first message. The method may include sending the first message to a plurality of subscribers. The method may include receiving a rolled back first message. The method may include determining if the first message ID matches a second message ID associated with a second message. The method may include creating a first subscriber list associated with the first message. The method may include storing the first message in a data structure. The method may include appending a second subscriber list associated with the second message with a subscriber. The method may include sending the second message to the first subscriber or the first message to the first subscriber.