There is provided a power transmission device which includes an antenna receiving a reflected power from a power receiving device, a power detection unit detecting a value of the reflected power received by the antenna, a control circuit determining a power adjustment value in accordance with the value of the reflected power, a power adjustment unit to which the reflected power whose value is detected is input and which adjusts impedance in accordance with the power adjustment value determined by the control circuit, and a demodulation circuit to which the reflected power having the power adjustment value determined by the control circuit is input via the power adjustment unit having the adjusted impedance, and relates to a power feeding system including the power transmission device.