An electromagnetic telemetry signal generating assembly comprises a first section of drill string, a second section of drill string, a gap sub configured to insulate the first section from the second section, and a power source configured to provide a first voltage to a control circuit. The control circuit is configured to drive a second voltage between the sections of drill string. The gap sub provides a gap of at least 12 inches (30 cm). The second voltage may be different than the first voltage.