A plurality of server computers in a network that includes load balancing processes to enhance performance employs a non-performance related variable, such as power consumption, and modifies the load balancing processes in response to the reading of the non-performance variable. Such variables do not affect the response and performance as perceived by a browsing client but do provide other advantages with in the environment as a whole. The non-performance related variable is employed such that one or more of said server computers are de-activated to reduce power consumption, and the load balancing processes balance load across the remaining active server computers.