Systems and methods for delivery of localized media assets to a content playback device are disclosed. A file server stores a base file and localized file associated with a localized media content. The base file and localized file each include one or more fragments. A web server delivers base file fragments and localized file fragments from the file server to the content playback device. Playback logic contained in one or more playlists determines an order of streaming each of the plurality of base file fragments and each of the plurality of localized file fragments for playback of the localized media content.